🔥 HubSpot Inbound Certification Exam Answers 2023 🔥 Certificate Media

HubSpot Inbound Certification Answers 2023 - All Updated Answers

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Sample: HubSpot Inbound Certification Answers 2022

Who is responsible for delighting prospects and customers?

·        Services

·        Marketing and Services

·        Sales and Services

·        Marketing, Sales, and Services 

True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.

·        True

·        False 

True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

How can you apply flywheel thinking to your company’s budget?

In a flywheel business, which of the following is the most important source of new prospects?

How can thinking of your business as a flywheel foster cross-team collaboration?

Which place is recommended for the storage of your prospect’s information?

True or false? Objectives typically have a designated time period, while key results can be long lived.

Which of the following is the best way to align a company’s employees around a single purpose?

Which of the following is NOT a key part of a company’s culture?

When you use Jobs Theory to develop a timeline of events, where does that timeline start?

What is Jobs Theory?

Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

When it comes to goal setting, what are key results?

What is the three horizon framework?

When it comes to goal setting, what are objectives? 

In the three horizon framework, what does horizon one symbolize?

True or false? Every business exists primarily to create profits.

In the three horizon framework, what does horizon two symbolize? 

What’s the maximum number of top priorities a company should have at any given time? 

In the three horizon framework, what does horizon three symbolize?

Which of the following best describes a buyer persona?

·        A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market 

What kinds of information does your sales team likely need included in each persona?

What kinds of information does your customer service team likely need included in each persona?

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

What is the relationship between your company’s purpose and your buyer personas?

Who at your company will buyer personas most benefit?

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Who should be involved in creating your buyer personas?

What is the buyer’s journey?

If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?

What are the stages in the inbound methodology?

Which departments should be involved in creating content?

What is the relationship of funnels and flywheels to each other?

According to Jobs Theory, which of the following is an example of a job story?

What kinds of information does your marketing team likely need included in a persona?

What does CRM stand for?

The inbound methodology is a circle. What does it represent?

Fill in the blank: Inbound is about _____ with the world.

True or false? The buyer’s journey is only used by your marketing team.

True or false? Delight is only about the customer experience your service delivers.

What could a marketer use in the engage stage to engage with different segments of their audience?

Fill in the blank: You can attract people by using _________ to create content and experiences.

How can thinking of your business as a flywheel improve the handoff between sales and services?

Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

What is the relationship between a company’s profits and its purpose?

Which of the following are principles of inbound? (Choose all that apply.)

True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

Why is it important to make sure the people buying your product are happy?

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

In the engage stage what do you collect from an individual?

True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

Which of the following is NOT true about a flywheel?

Fill in the blank: _________ of customers will never do business with a company again after one negative experience.

What might your customer service team use the buyer’s journey for?

Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

How Is Your Product’s “Job To Be Done” Tied To Your Customer’s Personal Identity?

Your Friend Is Starting A Company And Wants To Identify The Job Their Product Will Do For People. What Advice Would You Give Them?

What occurs during the attract stage of the inbound methodology? 

When does the engage stage of the inbound methodology begin?

True or false? As buying behavior changes, the inbound philosophy will also evolve.

What is the purpose of the delight stage of the inbound methodology?

True or false? Most buyers start researching potential solutions before they meet with a salesperson.

Fill in the blank: Your __________ is your strongest acquisition lever.

What is the relationship between the inbound methodology and the concept of a flywheel?