Shopping Ads Certification Exam Answers 2023 (Latest) - April New Answers

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Google Shopping Ads Exam Answers 2023 - All Updated Answers (NEW)

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Sample: Google Shopping Ads Exam Answers 2022, 5th April

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product.

What will happen if you try to upload the feed in Google Merchant Center?

Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future.
Availability is not an attribute in the product feed, so Google's system will disapprove the feed.
Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future.
Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included.

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future.
Availability is not an attribute in the product feed, so Google's system will disapprove the feed.
Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future.
Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included.

How does Google enforce policy violations?

Item disapproval and account suspension
Feed disapproval and item suspension
Campaign disapproval and ad suspension
Ad disapproval and campaign suspension

What happens after a policy violation?

Item disapproval and account suspension
Feed disapproval and item suspension
Campaign disapproval and ad suspension
Ad disapproval and campaign suspension

How many Smart Shopping campaigns should you create to maximize performance?

Create as many as 150 Smart Shopping campaigns to test performance and optimization.
Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
There's no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.

What are free product listings?

Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

How are Shopping ads created?

Keywords in Google Ads help Google's system determine which ad will show for a user's search query.
The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.
Keywords in Google Ads and the bid set in Merchant Center helps Google's system determine which ad will show for a user's search query.
The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query.

Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads.
Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads.
Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center.
Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center.

When a user enters a query, Google's system determines which ad appears based on the campaign and bid settings in Merchant Center.
When a user enters a query, Google's system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
When a user enters a query, Google's system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
When a user enters a query, Google's system determines which ad appears according to keywords in Google Ads.

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

The product feed
The Merchant Center
The ad
The campaign

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Shopping campaigns are organized by ad groups instead of products groups.
Shopping ads are manually generated.
Shopping campaigns are organized by product groups.
Shopping campaigns rely on product information instead of keywords.

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.

Shopping campaigns are organized by ad groups instead of products groups.
Shopping ads are manually generated.
Shopping campaigns are organized by product groups.
Shopping campaigns rely on product information instead of keywords.

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two.

Shopping campaigns are organized by ad groups instead of products groups.
Shopping ads are manually generated.
Shopping campaigns are organized by product groups.
Shopping campaigns rely on product information instead of keywords.

What are two commonly used programs in Google Merchant Center? Choose two.

Promotions
Product Ratings
Store Ratings
Local campaigns

What's the purpose of attributes in the product feed?

Attributes are numerals only that describe a product.
Attributes are text only that describe a product.
Attributes are keywords that describe a product.
Attributes are the data points that describe a product.

You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube.

In this scenario, what's a benefit that you gain with Smart Shopping campaigns?

Manual bids
Goal-oriented
Reach
Real-time signal

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

price
product_type
image_link
availability

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.
A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.

What are three ways your shoppers can check out when purchasing an item? Choose three.

Checkout on Gmail
Checkout on your website
Checkout in your local store
Checkout on Google
Checkout on Maps

Which of the following are options for checking out when shoppers purchase an item? Choose three.

Checkout on Google
Checkout on Gmail
Checkout on your website
Checkout in your local store
Checkout on Maps

Where can your shoppers check out when purchasing an item? Choose three.

Checkout on Google
Checkout on Gmail
Checkout on your website
Checkout in your local store
Checkout on Maps

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy.

Which secondary bid strategy should they select?

Enhanced CPC
Maximize Clicks
Manual Max CPC
Target Return On Ad Spend (tROAS)

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

Enhanced CPC
Maximize Clicks
Manual Max CPC
Target Return On Ad Spend (tROAS)

You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping.

What's a benefit of Shopping Ads?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.

Which of these statements about Shopping Ads is true?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.

What are two features of a Standard Shopping campaign? Choose two.

Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
Standard Shopping campaigns give you more control by letting you create and edit an ad format.
Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.

You can set up campaign, bidding, and product groups manually.

You can optimize your goals based on real-time signals across all Google platforms.
You can create and edit an ad format.
You can optimize campaign performance and bids through automated bidding.

It lets you create and edit an ad format.
It allows for automated bidding to optimize campaign performance and bids.
It lets you set up campaign, bidding, and product groups manually.
It lets you optimize goals based on real-time signals across all Google platforms.

Which of these is a benefit of Shopping Ads?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

Product Shopping Ads
Local Inventory Ads
Responsive Display Ads
Gmail Ads

How can Shopping ads help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

Gmail Ads
Product Shopping Ads
Local Inventory Ads
Responsive Display Ads

Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

Gmail Ads
Product Shopping Ads
Local Inventory Ads
Responsive Display Ads

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Feed suspension
Google Ads account suspension
Google Merchant Center account suspension
Google My Business account suspension

Suspension of Google My Business account
Suspension of feed
Suspension of Google Merchant Center account
Suspension of Google Ads

Which of these formats promotes in-store offerings while also driving traffic to stores?

Product Shopping ads
Carousel ads
Local inventory ads
Gmail ads

What's an example of an online sales goal?

You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
You want to promote your product and drive consumers to your physical location.
You want to promote your online inventory and drive consumers to purchase a product on your website.
You want your consumers to schedule an appointment before purchasing the product.

Wanting to promote your product and drive consumers to your physical location.
Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
Wanting to promote your online inventory and drive consumers to purchase a product on your website.
Wanting your consumers to schedule an appointment before purchasing the product.

Which of these is an online sales goal?

You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
You want to promote your product and drive consumers to your physical location.
You want to promote your online inventory and drive consumers to purchase a product on your website.
You want your consumers to schedule an appointment before purchasing the product.

You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic.

How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic.

How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

When should you expect to pay for a Shopping ad?

After someone buys something on the site
After someone clicks on your ad and lands on the site
After someone searches for your item
After someone views your ad without engaging

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic.

How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

What's the benefit of conversion tracking?

You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
You can identify the number of potential users who are interested in your product or likely to convert.
You can make decisions based on conversion data and users interested in your product.
You can measure conversion data. Conversion tracking is a report that you add to your campaign.

Conversion tracking is a third-party platform that captures conversion data and users interested in your product.
Conversion tracking is a report that you add to your campaign that allows you to measure conversion data.
Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.
Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product.

How can conversion tracking help users?

They can identify the number of potential users who are interested in your product or likely to convert.
They can measure conversion data. Conversion tracking is a report that you add to your campaign.
They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
They can make decisions based on conversion data and users interested in your product.

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns.

Which of these statements could you use to accurately convey Smart shopping campaigns' benefits?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.

Which of these website features are required in order to advertise on Shopping ads?

Store policy
Secure checkout
Country-specific destination URL
Full contact information

Which of these statements about Smart shopping campaigns is accurate?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.

What's the relationship between Google Merchant Center and Google Ads?

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.

Which of these programs are commonly used in Google Merchant Center? Choose two.

Local campaigns
Store Ratings
Product Ratings
Promotions

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.

How do Google Ads and Google Merchant Center interact with each other?

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two.

Viewable cost per impression (CPM)
Enhanced cost-per-click (eCPC)
Target return on ad spend (tROAS)
Maximize conversion value

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Viewable cost per impression (CPM)
Enhanced cost-per-click (eCPC)
Target return on ad spend (tROAS)
Maximize conversion value

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Viewable cost per impression (CPM)
Enhanced cost-per-click (eCPC)
Target return on ad spend (tROAS)
Maximize conversion value

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

Viewable cost per impression (CPM)
Enhanced cost-per-click (eCPC)
Target return on ad spend (tROAS)
Maximize conversion value

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

Target Return On Ad Spend (tROAS)
Maximize Clicks
Enhanced CPC
Manual Max CPC

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

Optimize for store visits
Target return on ad spend (tROAS)
Click-through rate
Enhanced cost-per-click (eCPC)

Where would you advise someone to go in order to opt in to the Product Ratings Program?

Google Merchant Center
Product feed
Google My Business
Google Ads

Where would you go to opt in to the Product Ratings program?

Google Merchant Center
Product feed
Google My Business
Google Ads

If a person wants to opt in to the Product Ratings Program, where should they go?

Google Merchant Center
Product feed
Google My Business
Google Ads

Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?

Local inventory ads
Gmail ads
Carousel ads
Product Shopping ads

What are three benefits of a Smart Shopping campaign? Choose three.

Uses real-time signals to help you optimize goals
Uses manual signals to optimize goals
Lets you reach customers across Google platforms
Reduces complexity of campaign management via easy integration
Lets you manually set up campaigns

You can optimize on goals using manual signals
You set up campaigns manually
You reach customers across Google platforms
Easy integration helps you simplify campaign management
You use real-time signals to help you optimize goals

Optimizes on goals using real-time signals
Gives you more control by manually setting up campaigns
Optimizes on goals using manual signals
Helps you reach consumers across Google platforms
Simplifies campaign management with easy integration

How can you help build a better consumer experience to drive action? Choose three.

Let shoppers buy online and pick up in-store.
Simplify the shopping experience by providing minimal information.
Offer an easy checkout process.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds.

What should you do next?

Make sure there is a disclaimer. Whether a business offers refunds or not, it's not required to have the policy on the website landing page as long as there's a disclaimer.
Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.
Don't do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available.
Consider adding the return and refund policy to the website footer. It's OK that you don't allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.

Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available.
Refund policy is not a landing page requirement. Whether a business offers refunds or not, it's not required to have the policy on the website as long as there's a disclaimer.
Refund policy is a landing page requirement. In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available.
Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available.

Don't do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it's not a violation to exclude it.
In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available. Both of these things are requirements.
Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it's not obligated to have the policy on the website landing page as long as there's a disclaimer.
Make sure you clearly state your refund policy on the landing page. It's acceptable that you don't allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it's readily available.

What’s the purpose of products groups in a Shopping campaign?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.
Product groups are remarketing lists that you want to advertise in each of your campaigns.

Which of these statements about product groups in a Shopping campaign is true?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.

How would you accurately describe the function of product groups in a Shopping campaign?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.

How do Smart Shopping campaigns work?

Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks. This drives performance, simplicity, and reach.
Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. This drives simplicity, performance and reach

Which of these statements is true of Smart Shopping campaigns?

Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks. This drives performance, simplicity, and reach.
Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. This drives simplicity, performance and reach

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

Awareness
Website traffic
Sales
Lead

You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision.

Which campaign goal best represents what you're trying to accomplish?

Awareness
Website traffic
Sales
Lead

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase.

Which actions should you take? Choose two.

Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Boost profitability, traffic, customer base, and sales with Shopping ads.
Uncover the needs to meet the requirements of curious and impatient consumers.
Provide personalized experiences that meet shopper expectations online or in-store.

You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction.

Which two actions should you take? Choose two.

Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Boost profitability, traffic, customer base, and sales with Shopping ads.
Uncover the needs to meet the requirements of curious and impatient consumers.
Provide personalized experiences that meet shopper expectations online or in-store.

You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed.

Which two actions should you take? Choose two.

Guarantee profitability, traffic, customer base, and sales with Shopping ads..
Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Provide personalized experiences that meet shopper expectations online or in-store.
Uncover the needs to meet the requirements of curious and impatient consumers.

Where might you see Standard Shopping ads? Choose three.

Gmail
Google Maps
Google Images
Google Search
The Shopping tab

In which three places can Standard Shopping ads appear? Choose three.

Gmail
Google Maps
Google Images
Google Search
The Shopping tab

Under which category does irresponsible data collection fall, according to Google Ads Policy?

Prohibited practice
Editorial standards
Restricted content
Prohibited content

Which category type does irresponsible data collection fall under in the Google Ads Policy?

Prohibited practice
Editorial standards
Restricted content
Prohibited content

According to Google Ads Policy, which category type does irresponsible data collection fall under?

Prohibited practice
Editorial standards
Restricted content
Prohibited content

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

Email notification in Google Ads
Email notification in Google Merchant Center
Email notification in Google Merchant Center and Google Ads
Email notification in Google My Business

Which of these things does a Smart Shopping campaign automatically optimize?

Budget allocation across networks
Country of sale
Product feed creation
Campaign creation

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool.

Which Shopping ads policy is the advertiser violating?

Usefulness
Return policy
Unsupported Shopping content
Misrepresentation of self or product

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

Add negative keywords in the campaign
Add negative keywords in Merchant Center
Add negative keywords in the ad
Add negative keywords in the product feed

You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair.

Which Shopping ads policy is the advertiser violating?

Usefulness
Return policy
Unsupported Shopping content
Misrepresentation of self or product

You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data.

If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

Add negative keywords in the campaign
Add negative keywords in Merchant Center
Add negative keywords in the ad
Add negative keywords in the product feed

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn't accurate.

If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed.

Which structure would you recommend?

Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however.

Which structure would you recommend?

Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top
Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

You own a small business that sells scented candles. You're ready to run your first Smart Shopping campaign that uses a set budget.

How does the system allocate budget on a Smart Shopping campaign?

Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.

You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget.

How does the system allocate budget on a Smart Shopping campaign?

Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

Store policy
Full contact information
Secure checkout
Country-specific destination URL

What are three ways that you can help build a better consumer experience to drive action? Choose three.

Let shoppers buy online and pick up in-store.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
Simplify the shopping experience by providing minimal information.
Adopt a single channel experience (online only or offline only).
Offer an easy checkout process.

Which of these are ways you can help build a better consumer experience to drive action? Choose three.

Let shoppers buy online and pick up in-store.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
Simplify the shopping experience by providing minimal information.
Adopt a single channel experience (online only or offline only).
Offer an easy checkout process.

What’s an example of an omnichannel goal?

Wanting to double in-store sales by Q4
Promoting a 20% off discount for shoppers who buy online and pick up in-store
Wanting to increase online sales by driving consumers to the website to make a purchase
Raising awareness about a new soft drink flavor across Google platforms

A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
The store marketing team at a large pet company wants to double only in-store sales by Q4.
A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

What are the three main aspects of Google's policy mission statement? Choose three.

Promote positive experience for all users
Drive revenue for businesses
Protect the business from fraudulent charges
Implement fair and consistent policies
Protect users' online safety

You own a small business that sells baseball caps. You're ready to run your first Smart Shopping campaign that uses a set budget.

How does the system allocate budget on a Smart Shopping campaign?

Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.

Which of these are ways Shopping helps you reach your goals? Choose three.

Drive app downloads
Secure leads and contacts
Use data to fuel growth
Build better consumer experiences
Drive traffic and sales

What are three ways Shopping adds help you reach your goals? Choose three.

Drive app downloads
Secure leads and contacts
Use data to fuel growth
Build better consumer experiences
Drive traffic and sales

What are the three main components of Google’s policy mission statement? Choose three.

Protect the business from fraudulent charges
Protect users’ online safety
Promote positive experience for all users
Guarantee revenue for businesses
Implement fair and consistent policies

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland.

How are Shopping ads served in the European Economic Area and Switzerland?

By Google Merchant Center only
By any Comparison Shopping Service (CSS) you work with
By one Comparison Shopping Service (CSS)
By Google My Business.

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland.

How are Shopping ads served in the European Economic Area and Switzerland?

They can be served by Google My Business.
They can be served by any Comparison Shopping Service (CSS) you work with.
They can be served by one Comparison Shopping Service (CSS).
They can be served by Google Merchant Center only.

Which statements are aligned with Google's policy mission? Choose three.

Promote positive experience for all users
Drive revenue for businesses
Protect the business from fraudulent charges
Implement fair and consistent policies
Protect users' online safety

What triggers a charge for a Shopping ad?

Someone making a purchase on the site
Someone clicking on an ad and landing on the site
Someone searching for an item
Someone viewing an ad without engaging wtih the content

To maximize performance, how should you set up your Smart Shopping campaigns?

Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
Create as many as 150 Smart Shopping campaigns to test performance and optimization.
Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision.

Which goal should you select?

Sales
Website traffic
Lead
Awareness

Which of these choices describes a free product listing?

Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Which definition corresponds to a free product listing?

Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Where can Standard Shopping ads appear? Choose three.

Google Maps
The Shopping tab
Google Search
Google Images
Gmail

Which of the following is true of attributes in the product feed?

Attributes are numerals only that describe a product.
Attributes are keywords that describe a product.
Attributes are text only that describe a product.
Attributes are the data points that describe a product.

Which definition of attributes in the product feed is correct?

Attributes are numerals only that describe a product.
Attributes are keywords that describe a product.
Attributes are text only that describe a product.
Attributes are the data points that describe a product.

What's automatically optimized with a Smart Shopping campaign?

Campaign creation
Product feed creation
Budget allocation across networks
Country of sale

Which of these components are optimized automatically with a Smart Shopping campaign?

Budget allocation across networks
Country of sale
Product feed creation
Campaign creation

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

image_link
product_type
price
availability

How can a remarketing list help a Smart Shopping campaign?

A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.
A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.

What benefit does a remarketing list have for a Smart Shopping campaign?

A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.
A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.

Of these programs, which are the most commonly used in Google Merchant Center? Choose two.

Product Ratings
Promotions
Local campaigns
Store Ratings

How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

Email notification in Google My Business
Email notification in Google Merchant Center
Email notification in Google Merchant Center and Google Ads
Email notification in Google Ads

What happens if you violate Google policy?

Your item is disapproved and your account is suspended.
Your feed is disapproved and your item is suspended.
Your campaign is disapproved and your ad is suspended.
Your ad is disapproved and your campaign is suspended.

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

Email notification in Google My Business
Email notification in Google Merchant Center and Google Ads
Email notification in Google Merchant Center
Email notification in Google Ads

When do you pay for a Shopping ad?

When someone views your ad without engaging with the content
When someone searches for your item
When someone clicks on your ad and lands on the site
When someone makes a purchase on the sit

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Google Shopping Ads Certification Exam Answers

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